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HBA Media secures string of Melbourne Cup rights deals

Vow And Declare ridden by Craig Williams wins the Lexus Melbourne Cup at Flemington Racecourse (George Salpigtidis/Racing Photos via Getty Images)

HBA Media, the horse racing media rights agency, has agreed deals with a number of broadcasters for the Melbourne Cup, Australia's most prominent horse racing event.

In the UK, pay-television broadcaster Sky Sports will show all four days, while pay-television broadcaster Fox Sports will exclusively show the event in the US market, taking the bespoke two-hour world feed.

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