HBS lands production contract for Copa América Centenario

Sports production and host broadcasting company HBS has been named a production partner of the 2016 Copa América Centenario national team football tournament, which will be staged this summer in the United States.

HBS struck the deal with tournament organisers Concacaf, the governing body of football in the Caribbean, North America and Central America; the South American Football Confederation (Conmebol); and the Local Organising Committee.

Under the agreement, HBS will be responsible for producing 24-minute daily highlights packages, as well as ‘El Centenario’, a review show that will air on June 27, the day after the final.

The company will also provide logistics, project management and editorial services to the relevant parties to ensure the production of the tournament runs smoothly. HBS will oversee the running of all live feeds and gather footage for online media distribution.

The company will have a number of its employees permanently based in Atlanta to oversee operations. In addition, three top-level HBS directors will join two of their North American counterparts for the duration of the event, while English and Spanish-speaking commentators will also be deployed.

The centenary edition of the Copa América will take place from June 3-26.