Huya renews ICF rights in China as H&A Media tie-up extended

Chinese canoeist Yang Jie in action at Wadi Adventure in the United Arab Emirates. (Photo by Francois Nel/Getty Images)

International Canoe Federation events will continue to be broadcast on Chinese streaming platform Huya until the end of 2024 after the world body renewed its media rights agreement with Lausanne-based media rights consultancy H&A Media.

H&A Media, which was set up by former IEC in Sports and Lagardère Sports executive Guy Horne, has brokered rights deals between the ICF and Huya since 2019.

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