The International Cricket Council (ICC) is launching a tender process for the sale of digital rights covering the governing body’s events between 2019 and 2023.
The four-year period includes a total of 12 ICC events, including the 2023 Men’s Cricket World Cup in India, the 2020 Men’s and Women’s T20 World Cups in Australia, the 2021 Men’s T20 World Cup in India and the 2021 and 2023 World Test Championship Finals.
Other events covered by the rights include the 2021 Women’s Cricket World Cup in New Zealand, the 2022 Women’s T20 World Cup in South Africa and the U19 Cricket World Cups in 2020 and 2022, which will take place in South Africa and the West Indies, respectively. Men’s qualifying events in 2019 for the T20 World Cup and in 2022 for the Cricket World Cup are also included.
The rights will be be split into nine region-specific packages, covering the Americas (US, Canada, Caribbean and South America); Australia; Asia, excluding the Indian Subcontinent; the Indian Subcontinent (India, Pakistan, Bangladesh, Sri Lanka, Nepal) and Afghanistan; mainland Europe (excluding the UK and Republic of Ireland); the Middle East and North Africa; New Zealand; Sub-Saharan Africa; and the UK and Republic of Ireland.
The ICC will issue the Invitation to Tender on August 14 and has set a deadline for bids of noon Dubai time on August 29.
ICC chief executive Manu Sawhney said that the governing body had already received “tremendous interest” in the rights “from a range of potential partners spanning both traditional and new platforms”.
Earlier this week, the ICC revealed record figures across its digital platforms during the 2019 Men’s Cricket World Cup.
Video coverage of the tournament generated more than 3.6 billion views on the ICC’s digital platforms, while a further one billion views were recorded via the governing body’s official digital clip licensees.