![(Robert Cianflone/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2024/06/GettyImages-2159432557.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=423)
The International Cricket Council has drawn encouraging audience figures on its free direct-to-consumer OTT platform ICC.tv for the 2024 Men’s T20 World Cup, which concludes tomorrow (Saturday).
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