World Rugby, the global governing body of rugby union, has appointed the RDA TV and IEC in Sports agencies to market the global television rights to its Sevens and Under 20 Championships.
Under the two-year deal, the agencies will partner to sell broadcast rights to World Rugby’s Sevens World Series, the Women’s Sevens Series as well as the Under 20 Championships.
IEC has worked successfully in partnership with RDA on a range of rugby projects, including the World Club 7s 2014 and USA Rugby’s 2014 series, which featured the historic visit of New Zealand to Soldier Field in Chicago to take on USA last November.
IEC’s rugby clients include the Asian Five Nations, Asian Sevens series, Japan TOP League and Japan’s national team.