The World DanceSport Federation has appointed the IEC in Sports agency to exclusively distribute the international media rights for its WDSF GrandSlam Series.
Terms of the deal were not disclosed, but the agreement enhances IEC’s ties with the WDSF. The agency has distributed rights to the WDSF World and Continental Championships since 2008.
“DanceSport is enjoying an immense surge in popularity and makes for a great television product,’’ Daniel Franck, chief executive of IEC in Sports, said. “The opportunity for the Lagardère Digital Media Centre in Stockholm to produce many of the highlight shows for WDSF is an important part of the cooperation and brings us closer to the sport.”
The elite six-leg GrandSlam Series in the two dance styles of latin and standard attracts hundreds of couples from over 60 nations to compete in five locations throughout the world. The GrandSlam Finals are held in Shanghai, China, in December.