HomeNewsMinor SportsUSA

Tough Mudder boosts exposure with enhanced CBS Sports deal

Tough Mudder has expanded its rights deal with the CBS Sports division of US network CBS in an agreement that grants further exposure to the active lifestyle and endurance events company’s events.

The CBS Sports and Tough Mudder partnership began in August, bringing Tough Mudder events to television for the first time through a multi-year deal.

Under the new agreement, all Tough Mudder programming will debut on the CBS network. CBS will broadcast seven shows this year beginning July 22.

The deal features the launch of the new sports event, Tough Mudder X, named ‘The Ultimate Race to Determine the Fittest and the Fastest Athletes in the World.’ Tough Mudder X, along with America’s Toughest Mudder and World’s Toughest Mudder, will also be offered repeat broadcasts on cable broadcaster CBS Sports Network in prime time.

Will Dean, co-founder and chief executive of Tough Mudder, said: “Due to the overwhelming success of World’s Toughest Mudder on CBS, the expansion of our partnership to broadcast further positions Tough Mudder as a leading active lifestyle sports brand and video content company.”