IEC in Sports seals Open 13 tennis tournament extension

Open 13, an annual ATP World Tour 250 men’s tennis tournament, extended a deal for the IEC in Sports agency to distribute the competition’s worldwide media rights for four years, from 2012 to 2015.

The agreement includes this year’s tournament, which started on February 20 and will conclude on February 26. The tournament takes place in the French city of Marseille every February.

IEC agreed the deal directly with Open 13, rather than the ATP World Tour, which operates the main men’s professional tennis tour.

“Seeing through the renewal of this prestigious appointment has been at the top of our priorities and I am particularly proud of its timely confirmation,” IEC chief executive Daniel Franck said. “We look forward to maximising our partnership, which now spans over 10 years.”