The International Ice Hockey Federation, the sport’s global governing body, has confirmed a renewal of a media rights deal with the Infront Sports & Media agency.
The deal, which will run for six years, from 2018 to 2023, covers the Ice Hockey World Championship plus the Divisional Group A and B tournaments.
On May 23, TV Sports Markets reported exclusively that Infront was in advanced talks over extending the deal.
The agency will continue to market all commercial rights for the World Championship and will provide production services.
Infront has sold commercial rights for the World Championship since 1981, including worldwide media rights.
The 2014 tournament concluded on Sunday.