International Ice Hockey Federation (IIHF)

Latest Features

The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.

Finnish commercial and pay-television broadcaster MTV3 acquired a package of ice hockey rights from Infront Sports & Media, negotiating a slightly reduced fee, as local broadcasters wait on the upcoming sale of domestic ice hockey rights.

The Infront Sports & Media agency will pay about double its current outlay for Champions Hockey League media and marketing rights in a bid to have greater control over the competition, TV Sports Markets understands.

The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.

Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.

The Nordic Entertainment (Nent) Group continues to pick up exclusive winter sports rights in the Nordics, agreeing a new deal until 2028 with the Infront agency for International Ice Hockey Federation…

The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation

Nordic Entertainment (Nent) Group has acquired rights in Norway to the next five editions of the International Ice Hockey Federation World Championship
USA

Pay-television broadcaster NHL Network has extended a rights partnership with USA Hockey.

Features

The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.

Interview with Bruno Marty, executive director of winter sports at Infront Sports & Media, on the agency's acquisition of the media and marketing rights to the new pan-European club competition, the European Club Competition