International Ice Hockey Federation (IIHF)
The Infront Sports & Media agency will pay about double its current outlay for Champions Hockey League media and marketing rights in a bid to have greater control over the competition, TV Sports Markets understands.
The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.
Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.
The International Ice Hockey Federation this week secured a strong increase in the value of the media and marketing rights to its World Championship, but some experts believe it could have earned even more.
Interview with Bruno Marty, executive director of winter sports at Infront Sports & Media, on the agency's acquisition of the media and marketing rights to the new pan-European club competition, the European Club Competition