International Ice Hockey Federation
Pay-television broadcaster NHL Network has extended a rights partnership with USA Hockey.
The Infront Sports & Media agency will pay about double its current outlay for Champions Hockey League media and marketing rights in a bid to have greater control over the competition, TV Sports Markets understands.
German sports broadcaster Sport1 has acquired rights to this year’s edition of ice hockey’s World Cup of Hockey national team event.
The Infront Sports & Media agency signed off relatively lucrative long-term deals for ice hockey’s World Championship in three markets last month.
The Infront Sports & Media agency has brokered long-term rights deals with broadcasters in Canada, Denmark and Germany for a number of leading ice hockey events.
Multi-territory broadcaster Modern Times Group renewed National Hockey League rights across the Nordics late last month, but missed out on the sport’s World Championship rights in Sweden.