Infront

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The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

The Infront agency’s acquisition of the International Skating Union’s global media rights is the latest plank in the company’s strategy to dominate the winter sports rights market. T

The Scottish Professional Football League’s international rights deal with Infront is to act as a stop-gap ahead of a global media rights tender set to be issued next month.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Greek pay-television broadcaster Nova has picked up rights to both Germany’s DFB Pokal and Spain’s Copa Del Rey finals, which will take place this weekend.

Infront, the Zug-based sports marketing company, has launched a ‘digitally native’ direct-to-consumer operation to connect brands and sports rights-holders to fans around the world. iX.co

The Infront agency has secured exclusive media and marketing rights to the 2019 edition of the Audi Cup pre-season football tournament

Nordic Entertainment (Nent) Group has acquired rights to a host of winter sports properties in the Nordics from the Infront agency, landing a blow to public-service broadcasters in the region

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The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.

The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee. 

The Infront agency is likely to benefit from relatively strong competition for domestic rights to the Turkish basketball league in its tender, despite difficult market conditions in the country.

Infront Sports & Media has agreed long-term extensions to three of its winter sports rights deals in a move seemingly aimed at heading off rival agency IMG’s ambition in the sector.

The Chinese Basketball Association has ended its media-rights relationship with the Infront Sports & Media agency and will launch a sales process for a new deal.

Finnish commercial and pay-television broadcaster MTV3 acquired a package of ice hockey rights from Infront Sports & Media, negotiating a slightly reduced fee, as local broadcasters wait on the upcoming sale of domestic ice hockey rights.

The vindication last month by a Roman court of the way Lega Serie A sold its media rights for the current cycle was absolute, but not definitive.

Second-round bids for Portuguese Primeira Liga international rights have once again fallen below Sport TV’s expectations, despite a five-way agency shootout.

Infront Sports & Media’s extension with the Finnish Ski Association, which goes well into the next decade, is part of a trend of long-term deals between the agency and other ski associations.

Infront Sports & Media secured the Badminton World Federation’s global commercial rights for eight years after completing a blockbuster deal last week.

The Infront Sports & Media agency will pay about double its current outlay for Champions Hockey League media and marketing rights in a bid to have greater control over the competition, TV Sports Markets understands.