Infront

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The International Biathlon Union has doubled the value of its global media-rights in a ‘four-plus-four’ deal agreed in exclusive negotiations with the European Broadcasting Union.

The rescheduling of European Handball Federation Champions League matches to midweek is proving a sticking point in Infront’s efforts to negotiate a new rights round in France, SportBusiness Media understands. 

Dutch public broadcaster NOS increased its fee to retain rights to International Skating Union events in the Netherlands for the 2019-23 cycle, SportBusiness Media understands.

Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.

Austrian public-service broadcaster ORF has fought off aggressive competition from commercial broadcaster Servus TV to seal a deal with the Infront agency for a host of major events operated by the International Ski Federation (Fis).

The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…

DAZN Group has reiterated its intention to ensure transparency in its joint 10-year European Handball Federation rights agreement with the Infront agency given the digital sports media company is also…

Infront secured broadcast agreements in more than 155 territories for last year’s edition of the International Ice Hockey Federation’s (IIHF) World Championships.

The Infront agency has said the European Handball Federation’s men’s Euro 2020 will be covered by 85 broadcasters across the world as it commenced today (Thursday).

Features

The Scottish Professional Football League has secured a strong minimum guarantee from Infront for international rights to Scottish league football. The deal is robust by historical standards, given that betting streaming rights were not included.

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

Infront faces a challenge to refinance its spend on English Premier League free-to-air rights in sub-Saharan Africa, despite spending half as much on the 2019-22 rights compared to the 2016-19 cycle.

The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

The Infront agency’s acquisition of the International Skating Union’s global media rights is the latest plank in the company’s strategy to dominate the winter sports rights market. T

The Scottish Professional Football League’s international rights deal with Infront is to act as a stop-gap ahead of a global media rights tender set to be issued next month.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.

Türk Telekom has agreed a shock deal for rights to the country’s Basketbol Süper Ligi, unseating beIN – the league’s preferred partner – with a huge bid.

The European Handball Federation has increased the value of its global media and marketing rights by up to 300 per cent in a new deal with a joint venture comprised of the Infront agency and digital media company Perform.

Italy’s Lega Serie A moved into private negotiations with broadcasters this week for rights to the next three seasons, from 2018-19 to 2020-21, having cancelled its contract with Mediapro.

Infront has beaten competition from rival agency IMG and the European Broadcasting Union to hold on to the international skiing federation’s global media and marketing rights.

Lega Serie A and its media-rights adviser Infront are on a collision course with the Mediapro agency, which was appointed intermediary for the league’s domestic live rights, after the Spanish agency failed to meet this week’s deadline to pay its guarantee. 

The Infront agency is likely to benefit from relatively strong competition for domestic rights to the Turkish basketball league in its tender, despite difficult market conditions in the country.