Local sources say that Fifa’s sales team is already active in the region for sales to the 2026 tournament – to be held across the US, Mexico and Canada – and has been speaking with media companies to ‘warm up’ the market ahead of negotiations next year.
Vietnam was the second-last market in which Infront was to agree a deal for the tournament under its mandate covering 26 Asian markets in the eight-year period from 2015 to 2022.
The increased valuation for World Cup rights in Singapore is a good result for Fifa and Infront given that the market's cross-carriage regulation eliminated competition for the rights.
Simuka secured its Premier League rights in each territory from the Infront agency, which holds free-to-air rights to one Premier League match per week across sub-Saharan Africa from 2022-23 to 2024-25.
Infront’s new deal was finalised late, resulting in the first six matchdays of the 2022-23 Uefa Nations League. from June to September, going without broadcast coverage in Indonesia.
Media group ARY has moved further into the sports broadcasting landscape in Pakistan, paying an increased fee to secure exclusive linear and digital rights to the 2022 Fifa World Cup.
Fifa and the Infront agency faced significant challenges with World Cup rights in Indonesia for the second successive cycle, rescuing the situation by striking a deal with media group Emtek.
The digital rights deals are all non-exclusive, while CCTV will receive linear exclusivity for selected BWF events. All seven deals cover the five years from 2022 to 2026.
Telefonica and Sport TV renewed their Serie A deals in Spain and Portugal at reduced rates, benefitting from rival broadcasters focusing attention elsewhere.
Infront has secured increased fees for rights to Fédération Internationale de Ski events in deals with Discovery Sports and German public-service broadcasters ARD and ZDF.
Competition between budding pan-regional players SPOTV and Eleven helped the Badminton World Federation increase the value of its media-rights in a string of Asia-Pacific markets in a recent deal.
The deadline gives the four remaining companies – Team Marketing, Relevent Sports Group, Endeavor and Infront – one last chance to improve or amend their bids to become the exclusive commercial rights agent of Uefa club competitions.
A volley of rights sales this year reallocated properties formerly held by pan-regional broadcaster Fox Sports Asia and began shaping a new sports broadcasting landscape in Asia-Pacific.
Uefa and the European Clubs Association’s hopes of receiving a minimum guarantee for rights to Uefa club competitions look to have been dashed after bidders failed to find a cost-effective method of delivering one.
The Infront agency has teamed up with StreamAMG, the sports streaming and technology company, to launch Ski and Snowboard Live, a new direct-to-consumer streaming service for the US market
Italian Serie A rights values have declined by around a third in France and Southeast Asia under a deal with beIN Sports, mirroring recent trends in those markets.
Greece’s Cosmote has paid a strong increase to take Serie A rights back from rival pay-television operator Nova, preserving its status as a broadcaster of top European football.