Infront

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The threat of competition helped the Norwegian Ski Federation increase the value of both its domestic and international rights from 2021-22, despite signing renewals in exclusive windows.

L’Équipe TV’s deal for French rights to the German DFB-Pokal covered just the climax of the 2019-2020 club knock-out competition, SportBusiness Media understands, meaning the property is still without a stable broadcast relationship in the country.

The Tour de Suisse cycling race may be held virtually this year due to the Covid-19 pandemic. But it is not certain that the Infront agency, which distributes the media rights to the physical event, will have the rights to the e-cycling equivalent.

The European Volleyball Confederation (CEV) secured an uplift for its club-competition betting streaming and data rights in its deal with the IMG Arena agency, but the valuation was still well below the rights-holder’s expectations for the property.

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

Lega Basket, the governing body for Italian basketball’s top division, has launched a domestic invitation to tender for its media rights which will cover the 2020-21 and 2021-22 seasons.

The World Curling Federation has agreed a two-year extension to its contract with iX

Six investment funds are said to have made binding offers to Lega Serie A, governing body of the top division of Italian club football, regarding a media company that would market broadcast rights

Global sports marketing agency Infront is set to include the services of AI business Minute.ly in pitches to existing and future clients. Infront acquired a stake in Minute

Features

In the latest interactive monthly data report, SportBusiness Media analyses the role of agencies in the media-rights market globally.

The International Biathlon Union has doubled the value of its global media-rights in a ‘four-plus-four’ deal agreed in exclusive negotiations with the European Broadcasting Union.

The rescheduling of European Handball Federation Champions League matches to midweek is proving a sticking point in Infront’s efforts to negotiate a new rights round in France, SportBusiness Media understands. 

Dutch public broadcaster NOS increased its fee to retain rights to International Skating Union events in the Netherlands for the 2019-23 cycle, SportBusiness Media understands.

Sports marketing companies and private equity houses bidding to become the vehicle for the delivery of Fifa’s new China-hosted club competition in 2021 will face the same challenge: the competition is only likely to be successful if a Chinese company is involved.

Austrian public-service broadcaster ORF has fought off aggressive competition from commercial broadcaster Servus TV to seal a deal with the Infront agency for a host of major events operated by the International Ski Federation (Fis).

The Scottish Professional Football League has secured a strong minimum guarantee from Infront for international rights to Scottish league football. The deal is robust by historical standards, given that betting streaming rights were not included.

Infront has sealed a big increase in value for International Ice Hockey Federation rights across the Nordics, in a deal with the Nordic Entertainment (Nent) Group that will help cover the increased costs of its own recently-signed global rights agreement.

Wanda Sports’ mass participation drive and its subsidiary Infront’s push for summer sports were the basis for their decision to push into athletics through a record 10-year agreement with the International Association of Athletics Federation, from 2020.

The European Handball Federation unified both its club and national team competitions in the Balkans into one new deal with Arena Sports, leading to a sharp rise in the value of its rights in the region.

The Infront agency has almost doubled the value of the International Ice Hockey Federation’s global media and marketing rights and promised future digital investment and collaboration to seal a 10-year agreement.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.

Infront faces a challenge to refinance its spend on English Premier League free-to-air rights in sub-Saharan Africa, despite spending half as much on the 2019-22 rights compared to the 2016-19 cycle.

The Confederation of African Football has made good on a two-year-old promise to renegotiate its mammoth global media and marketing rights deal with Lagardère Sports, but not its promise to earn more money for its rights.

Nordic Entertainment (Nent) Group has gained a foothold in winter sports in the Nordics with its shock acquisition of a host of properties from the Infront agency.

The Infront agency’s acquisition of the International Skating Union’s global media rights is the latest plank in the company’s strategy to dominate the winter sports rights market. T

The Scottish Professional Football League’s international rights deal with Infront is to act as a stop-gap ahead of a global media rights tender set to be issued next month.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

The Asian Football Confederation has gambled by awarding its commercial rights to a joint venture of two relative newcomers: Chinese media company Wuhan DDMC Culture and Synergy Sports, the agency set up by former Team Marketing executives Patrick Murphy and David Tyler.