The IMG agency will launch two new magazine shows for the FIA World Rallycross Championship (World RX) and the FIM Speedway Grand Prix as part of plans to provide additional content for fans.
RX Aftertrack and Talking Dirt will air on the series’ respective Facebook and YouTube channels and will be supported by drinks brand Monster Energy, an existing sponsor of the two series.
RX Aftertrack will premiere during this weekend’s season-opening World RX event in Sweden, while Talking Dirt will launch at the Speedway GP race in Poland on August 29.
The shows will feature racing action, technical insights, interviews, sketches and event reaction, as well as news content, behind-the-scenes footage and discussions with other sports. Competitions will also launch for fans to win exclusive World RX, Speedway GP and Monster Energy prizes.
A special edition of the Talking Dirt show will air from the Speedway of Nations Final in Manchester on October 25.
IMG is the promoter of both World RX and the Speedway GP.
Paul Bellamy, senior vice-president of motorsports events at IMG, said: “We’re excited to be working with Monster Energy to provide fans with a unique insight into what goes on behind the scenes at the action-packed championships they love for the first time. The shows have been designed to take fans beyond the live racing and focus on the two sports, key players behind them, the challenges they face and how inspiration can be drawn from other sports.”