IMG to assume long-term IBSF role when Infront deal ends

IMG has been appointed by the International Bobsleigh and Skeleton Federation to jointly manage its media and sponsorship rights sales from the 2022-23 season onwards, after the federation’s contract with the rival Infront agency expires.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here