IMG to market rights to Freeride World Tour

The IMG agency has agreed a three-year deal to distribute international media rights and sell sponsorship packages for snowboarding and skiing series the Freeride World Tour.

The agreement, which excludes Austria, will run from 2020 to 2022.

IMG will distribute all media rights, excluding news, for the FWT programming package and explore new brand opportunities for the Tour and its five events in Austria, Japan, Canada, Andorra and Switzerland.

The agency will be the FWT’s main distribution partner alongside other partners, Red Bull (Austria and digital partner) and Quattro Media (news access).