IMMAF pins down Broadreach extension

The International Mixed Martial Arts Federation has renewed its rights distribution partnership with the Broadreach Media agency.

Broadreach Media will continue to distribute media rights to IMMAF events such as the World Amateur MMA Championships and the European Open Amateur MMA Championships. The length of the renewal was not disclosed.

The collaboration was first initiated in 2014 and the IMMAF has since seen a five-fold increase in the number of hours of content produced, while its events have been broadcast in more than 130 countries worldwide.