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IMMAF sells hosting and commercial rights to ISMM

(Photo by International Mixed Martial Arts Federation)

The International Mixed Martial Arts Federation (IMMAF) has appointed a company named International Sport Management and Marketing (ISMM) to oversee the distribution of the hosting rights for its World Championships as part of a five-year deal until 2027.

ISMM will be responsible for the licensing of hosting rights to “national federations, sports authorities, cities and commercial entities” for the junior and senior editions of the IMMAF World Championships.

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