Infront bolsters Asian presence with Indonesian Super League deal

BV Sports, the rights holder of the Indonesian Super League representing the governing body Liga Indonesia, has closed an agreement with the Infront Sports & Media agency to distribute the global media rights to the country’s top-tier football league, outside of Indonesia.

The partnership starts with immediate effect and covers five seasons up until 2018. The Super League’s current format will deliver 250 matches per season, each of which will be produced and available for international distribution across all platforms.

Infront said it will look to collaborate with the Super League and BV Sports in further areas where the agency has significant expertise, including high-level media production.

Infront’s partnership with the Super League further strengthens its presence in the Asian market. Infront last year inaugurated its dedicated pan-Asia office in Singapore as a centralised hub to exploit the potential of sports marketing in the leading Asian economies outside mainland China.

The Infront Group’s Chinese business manages the rights to the Chinese Basketball League, while Infront holds a representation which concentrates exclusively on Fifa-related business and is also based in Singapore.

Ian Mathie, managing director of Infront Pan-Asia, said: “Football is by far the most popular sport in Indonesia. Matches are played in stadiums packed with passionate fans, continuously generating high TV ratings throughout the season that are above any other sport. Infront’s role will be to work with the Indonesian Super League and BV Sports to deliver a wider international audience. We will specifically target the substantial Indonesian population based overseas, offering the programming on TV and digital platforms to cater to their lifestyles as well as to reach football fans in the most effective way.”

The Super League features 22 clubs, including current champion Persipura Jayapura (pictured) and runner-up Arema Indonesia, who both represented Indonesia in the Asian Football Confederation’s AFC Cup this year, with Persipura reaching the semi-finals.