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Infront boosts cycling portfolio with Flanders Classics, Amstel Gold Race rights

The Infront agency has bolstered its road cycling portfolio in a long-term deal for international broadcast rights to both the Tour of Flanders and the Netherlands’ Amstel Gold Race.

Infront has announced a “global strategic partnership agreement” for the Flanders Classics – including the Tour of Flanders – and also the annual one-day classic road cycling race held in Limburg.

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