Infront to market 2019 Audi Cup rights

The Infront agency has secured exclusive media and marketing rights to the 2019 edition of the Audi Cup pre-season football tournament.

The deal covers exclusive international media rights to the competition outside Germany, Austria and Switzerland, as well as extensive sponsorship and activation rights.

It was agreed with German automotive manufacturer Audi, which organises the biennial event at the Allianz Arena in Munich.

The agreement also includes a non-exclusive hospitality partnership agreement allowing Infront to sell VIP packages, while the agency will provide LED perimeter boards for the tournament.

Public-service broadcaster ZDF will broadcast this year’s event in Germany.

The Audi Cup launched in 2009 and the 2019 edition will mark Infront’s second as marketer. This year’s tournament will take place on July 30-31, with German Bundesliga club Bayern Munich being joined by Spanish LaLiga team Real Madrid, English Premier League outfit Tottenham Hotspur and Turkish Super Lig club Fenerbahçe.