The Infront Sports & Media agency will distribute the international media rights for the Audi Cup pre-season football tournament this summer.
The fifth edition of the competition, which will take place at the Allianz Arena, will feature host Bayern Munich, Liverpool and Atlético Madrid on August 1-2.
The agency, which has been appointed as the official marketing partner of the event, will also manage “broadcaster servicing.”
The tournament will be shown on domestic public-service broadcaster ARD through the Das Erste channel.