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Infront’s Youthstream secures new MXGP broadcast commitments at Sportel

Youthstream, the owner of exclusive television, marketing and global promotional rights to the FIM Motocross World Championship, has detailed a number of broadcast deals for the series’ 2020 season.

The Infront agency acquired Youthstream in February and the two parties used this week’s Sportel trade fair in Monaco to hold talks with broadcasters from around the world.

As a result of these talks, Youthstream said Dutch public-service broadcaster NOS is “bound to” renew its agreement to provide live coverage of the 2020 MXGP season. Sport TV, the Slovenian public-service sports broadcaster which covered home rider Tim Gajser’s World Championship victory this year, will continue to provide coverage of MXGP until 2022, with the possibility of an extended partnership until 2025.

Brazilian media group Bandeirantes, which operates free-to-air and pay-television channels, has agreed a three-year extension having covered MXGP for the past nine years. AB Moteurs, a French television channel dedicated to motor sport, will continue to provide MXGP coverage every weekend.

In Belgium, pay-television broadcaster Telenet will broadcast MXGP races live for a further three years, building on an agreement that commenced in 2015.

Youthstream added: “MTV Finland wish to improve the existing coverage of the events and are considering their debut live at the MXGP of Finland in Kymiring next year, while in the USA, Mav TV have agreed to broadcast the 26-minute magazine [show] after each Grand Prix for another three years.

“Besides Youthstream will continue to work with international partners such as Eurovision, operated by the EBU – European Broadcasting Union.”

Youthstream said that “important meetings” were also held with Italian public broadcaster Rai, Eurosport, Motorsport TV Russia, Spain’s Movistar as well as digital platforms Twitter and Vimeo.