International tender launched for Coppa Italia rights

Lega Serie A has opened a private negotiation process for international rights to the Coppa Italia and Supercoppa Italiana club competitions.

The rights cover the three seasons of knockout competition the Coppa Italia from 2018-19 to 2020-21, along with the annual Supercoppa match between the reigning Serie A and Coppa champions.

The rights are being marketed to 78 nations, with the deadline for offers set at 5pm CET on July 23. A total of 25 matches per season, starting from the fourth knockout round, are being offered for the Coppa.

The Lega has requested that broadcasters commit to covering a minimum 12 live matches per season from the Coppa, along with the Supercoppa live and in full.

Interest in the rights is set to be boosted following last week’s news that Cristiano Ronaldo has agreed to join Serie A champion Juventus from Spanish LaLiga club Real Madrid.

Juventus said it has paid €112m ($131.5m) for Ronaldo, who has signed a four-year deal with the Turin club. The move ended a hugely successful nine-year spell in Spain and set a new Serie A transfer record.

Coppa Italia and Supercoppa international rights have most recently been held by the B4 Capital agency in a three-season deal, from 2015-16 to 2017-18.