The International Olympic Committee has furthered the reach of its Olympic Channel by agreeing a partnership with OTT streaming service Roku.
Terms of the deal were not disclosed, but Olympic Channel content available on the new Roku-based app includes a 24/7 live stream, sports documentaries, memorable Olympic moments and original series. Olympic Channel content currently available in the Roku Channel Store includes more than 400 episodes from the Olympic Channel library of original content featuring more than 60 series developed with production companies from more than 25 countries.
The IOC agreed a carriage deal with digital media platform Amazon Fire TV in February.