International Olympic Committee (IOC)

Latest Features

The International Olympic Committee extended a long run of media-rights revenue growth in Japan in its latest deal with the market’s free-to-air broadcaster consortium for 2026 to 2032, when the special case of the large Tokyo 2020 sales cycle is disregarded.

South Korean pay-television broadcaster JTBC’s recent acquisition of Olympics Games rights has jolted the country’s sluggish sports media rights market and delivered an unexpectedly strong fee increase for the International Olympic Committee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.

The International Olympic Committee has seen its Olympic Games rights fee fall in the Indian subcontinent, driven by the long consolidation in the country’s pay-television market.

Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.

The International Olympic Committee will look to find an “equitable solution” with rights-holding broadcasters over payment schedules for rights to the postponed Tokyo Olympic Games, according to Timo Lum…
USA

NBC Sports said it has sold $1.25bn in US ad sales for the upcoming Tokyo Olympics, setting a new record for any broadcaster for the Games

Live events accounted for 71 per cent of all video views during the Olympic Channel’s coverage of the recent Winter Youth Olympic Games in the Swiss city of Lausanne, with viewers' average watch time i…
USA

US network tops 2016 Rio sales with nearly five months to go before Games set to start

Features

The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.

Discovery Communications has so far recouped more than 70 per cent of its internal target from sublicensing Olympic Games media rights across Europe, according to TV Sports Markets research.

The International Olympic Committee’s deal with telco América Móvil for pay-television and digital rights this month heralds an abrupt change in strategy across Latin America.

Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.

TVR is in the process of completing its deal for rights to the 2018 and 2020 Olympic Games in Romania.

The International Olympic Committee will earn about 40 per cent more from sub-Saharan Africa compared to the previous two-Games cycle, taking advantage of Kwesé Sports’ strong desire for Olympic association, TV Sports Markets understands.

The wave of tender processes in sub-Saharan Africa has continued to swell with the English Premier League and the International Olympic Committee both selling their rights earlier than expected.

In the latest interactive monthly data report, TV Sports Markets analyses the media-rights landscape of selected International Federations, including a special focus into the IOC and the Olympic Games

TV Sports Markets understands the Telesport agency has acquired rights in Russia to four Olympic Games, the Ultimate Fighting Championship, and is currently in negotiations with Fifa for rights to the 2018 World Cup.

Political turmoil, arguments over price and the beginning of Turkish Süper Lig negotiations has created a logjam in the Turkish sports-rights market, badly affecting rights-holders including the International Olympic Committee and the English Premier League.

The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.

Sky New Zealand’s renewal of Olympic Games rights last month is the latest in a string of long-term deals agreed by the International Olympic Committee.

Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.

Discovery Communications this week recouped more than 10 per cent of its €1.3bn ($1.4bn) investment in Olympic Games rights across Europe by striking a sublicensing deal with the BBC.

An eight-Games deal with Brazilian media group Globo has helped the International Olympic Committee lock in the gains of Rio 2016 for the long-term.

The European Broadcasting Union’s chances of winning the rights to the Olympic Games from 2018 to 2024 were undermined by two internal splits, TV Sports Markets understands.

Canadian public-service broadcaster CBC paid a small increase to extend its deal with the International Olympic Committee to cover the 2022 and 2024 Games.

Fox’s deal to sublicense rights to the 2016 Olympic Games in Turkey to the Saran Media agency marks the end of its failed experiment with sport in the Turkish market.

Another public-service broadcasting union lost its grip on Olympic Games rights following deals signed by the International Olympic Committee late last month.