International Olympic Committee (IOC)
Discovery Communications secured three late sublicensing rights deals ahead of last month’s winter Olympic Games, taking it closer to its sublicensing revenue target.
The 2018 Olympic Games was shown live in Singapore after a late deal with pay-television broadcaster Eleven Sports, which showed some coverage free-to-air.
Discovery Communications has so far recouped more than 70 per cent of its internal target from sublicensing Olympic Games media rights across Europe, according to TV Sports Markets research.
The International Olympic Committee’s deal with telco América Móvil for pay-television and digital rights this month heralds an abrupt change in strategy across Latin America.
Italian public-service broadcaster Rai is understood to be close to a sublicensing deal with Discovery Communications to acquire rights to the 2018 and 2020 Olympic Games.
TVR is in the process of completing its deal for rights to the 2018 and 2020 Olympic Games in Romania.
Political turmoil, arguments over price and the beginning of Turkish Süper Lig negotiations has created a logjam in the Turkish sports-rights market, badly affecting rights-holders including the International Olympic Committee and the English Premier League.
The Infront Sports & Media agency has been working with advertising giant WPP to source sponsors for its free-to-air 2016 Olympics Games feed in sub-Saharan Africa, TV Sports Markets understands.
Sky New Zealand’s renewal of Olympic Games rights last month is the latest in a string of long-term deals agreed by the International Olympic Committee.
Dutch public-service broadcaster NOS moved quickly to sublicense rights to the 2018 and 2020 Olympic Games from Discovery Communications.
Discovery Communications this week recouped more than 10 per cent of its €1.3bn ($1.4bn) investment in Olympic Games rights across Europe by striking a sublicensing deal with the BBC.
An eight-Games deal with Brazilian media group Globo has helped the International Olympic Committee lock in the gains of Rio 2016 for the long-term.
The European Broadcasting Union’s chances of winning the rights to the Olympic Games from 2018 to 2024 were undermined by two internal splits, TV Sports Markets understands.