Ireland Grand Slam attracts record audiences

Irish public-service broadcaster RTÉ drew an average audience of 427,000 viewers across the tournament, its highest for at least 13 years and almost certainly its highest ever.

In the UK, public-service broadcaster the BBC’s coverage was watched by an average 4.63 million viewers share, pipping the previous record set in 2007.

For more details see the latest issue of TV Sports Markets.