ITV seals new rights deal for Montenegro v England, report says

UK commercial broadcaster ITV has acquired rights for the Montenegro v England Fifa World Cup qualifying football match on Tuesday, March 26 in a one-game deal with the Sportfive agency, according to the Daily Telegraph newspaper.

ITV had already negotiated a rights deal for the game with Kentaro, but that agreement was scuppered when the Montenegrin Football Association, the sport’s governing body in the country, ended its relationship with the agency.

The value of the new deal was not disclosed, but the Daily Mail newspaper said that ITV had already paid Kentaro an up-front instalment, estimated to have been between £500,000 (€575,000/$748,000) and £750,000, for the rights to the game. The total rights fee agreed between ITV and Kentaro was £2.5 million, the report added.