UK commercial broadcaster ITV will switch off each of its seven channels for an hour next week as part of the I Am Team GB initiative, which encourages the British public to celebrate the country’s Olympians through a series of free sports events.
At 9.30am on August 27, each of ITV’s channels will display a message saying, “We’ve gone running – why don’t you join us?”
It will mark the first time in over 30 years that ITV has stopped broadcasting.
I Am Team GB is a joint venture between ITV and the UK National Lottery and is being organised in partnership with the British Olympic Association and the UK Sport governing body.
Throughout the day, a host of sports events and activities will be held across the country to celebrate Team GB’s achievements at the 2016 summer Olympic Games in Rio de Janeiro.