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KBO teams agree sponsorship and media deals ahead of new season

Korean KBO baseball league teams are busy agreeing commercial deals ahead of the start of the 2021 regular season on April 3.

Doosan Bears extended its sponsorship deal with sportswear brand Fila until 2024, taking the relationship between the two organisations to 30 consecutive years. Fila will supply the team's kit, shoes and other sports equipment. The two organisations said they would work on promotions involving fans inside and outside the Bears' stadium.

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