Kix snaps up mixed martial arts rights

Asian pay-television entertainment channel Kix has acquired rights for events operated by mixed martial arts promoter Bamma.

The deal covers Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Brunei, Vietnam and the Philippines.

The action will be shown on Kix and Kix HD.

The agreement, which will run until at least the end of 2014, was struck between Bamma and Celestial Tiger Entertainment, the parent company of Kix.