Ahead of LaLiga’s return to live competition this week, LaLiga North America and global sportsbook operator PointsBet have teamed up to create a new slate of gambling-focused digital programming.
In March, LaLiga North America and PointsBet signed a betting partnership which covers the remainder of the 2019-20 season and the 2020-21 season.
The content initiative kicks off this week, with programming to be broadcast across LaLiga’s Facebook page surrounding two of the week’s biggest matches – Real Betis v Sevilla on June 11, and FC Barcelona v Mallorca on June 13.
Pregame shows will be co-hosted by LaLiga’s Nando Vila and PointsBet’s Erin Dolan, providing league and match analysis while also exploring different betting options, odds, and other gaming insights. LaLiga will also air shows during halftime of both contests, featuring Vila.
The content will also include interviews with club stars and ownership.