HomeNewsFootballDenmark

LaLiga seeks to set example after Danish anti-piracy victory

Denmark’s RettighedsAlliancen, an organisation dedicated to protecting creative content, has partnered with LaLiga, the governing body of the top two divisions of Spanish club football, to secure the first blocking injunction case concerning illegal streaming of live sports in the country.

From February 2018 to February 2019, RettighedsAlliancen registered 18 million visits to the most popular illegal live sports services in Denmark.

RettighedsAlliancen and LaLiga have persuaded the courts to order Danish internet service providers to block the nine most popular illegal live sport streaming services.

RettighedsAlliancen chief executive Maria Fredenslund, who litigated the case before the court, said: “We see heavy traffic to websites that offer illegal live streaming of sports events. Especially football matches attract the attention of Danish users and with an average of 1.4 million monthly visits by Danes there is talk of a widespread and very serious problem.”

LaLiga’s audiovisual director, Melcior Soler, added: “We know that Denmark is at the forefront of the development of digital tools to fight online piracy, and this is a big issue for us.

“We are now looking forward to seeing the effects of the blockings and hope that they can serve as an example for other countries, so that we can stand together in the fight against online piracy.”

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.