Spanish LaLiga

Latest Features

The value of broadcast rights to Spanish football’s LaLiga has risen modestly in the Middle East and North Africa, SportBusiness Media understands, with incumbent Qatar-based pay-TV broadcaster beIN Sports agreeing to extend the relationship through to the end of the 2023-24 season.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

Spain’s Mediapro agency has again acquired LaLiga’s package of live, free-to-air Primera División matches, paying a similar fee in the 2019-22 cycle as it did in 2016-19. The sale of this package to Mediapro – alongside one containing free-to-air rights to two Segunda División matches per match-week – closes LaLiga’s domestic tender for the cycle.

The IMG agency has sold a package of Spain’s LaLiga and Italy’s Serie A rights to Norwegian commercial and pay-television broadcaster TV2, further increasing its income from the Nordic region.

Spain’s LaLiga has secured a short-term deal in the UK with commercial broadcaster ITV, whilst it continues its search for a longer-term deal.
USA

Spanish football’s LaLiga has signed an extension to its existing contract in the United States and Canada with Qatar-headquartered pay-TV broadcaster beIN Sports through to the end of the 2023-24 season.

Spanish telco Telefónica has renewed its deal with agency Mediapro for the rights to broadcast a range of live sports in public places during the 2019-20 season.

Features

Spain’s Mediapro agency and public broadcaster TVE will likely try again to acquire LaLiga’s two unsold domestic free-to-air rights packages for the 2019-20 to 2021-22 cycle, SportBusiness Media understands.

The expected collapse of Eleven Sports’ UK business has pushed IMG back to square one in its bid to stir up competition in the country and ruined the best-laid plans of multiple mixed martial arts promotions.

Eleven Sports’ decision to break one of the golden rules of UK sports broadcasting – the ‘3pm blackout’ – has created a legal quandary that could result in it being scrapped altogether. Eleve

Interview with Andrea Radrizzani, owner of Eleven Sports, on the reasons behind the broadcaster's decision to break the UK's '3pm' blackout rule

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.