Spanish LaLiga

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LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

The end of the three-season maximum for LaLiga rights sales in the EU grants the rights-holder greater freedom but also some difficult decisions to make, experts have told SportBusiness Media.

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Middle East and Africa.

The value of Spanish football’s LaLiga in Turkey has fallen by more than 40 per cent in pay-television broadcaster D-Smart’s acquisition of exclusive multi-platform rights to the property. The deal was the direct result of the cancellation of LaLiga’s agreement with Digiturk earlier this season.

Pay-television broadcaster Digiturk and Spanish football’s LaLiga have ended their contract in Turkey due to the former's difficulties meeting its financial obligations amid continued weakness in the country’s currency, SportBusiness Media understands, leaving the league without a broadcast partner.

LaLiga, the governing body of Spanish football’s top two divisions, has launched an invitation to tender for its media rights in 11 European territories.

Spanish football's LaLiga will resume its 2019-20 season on June 11 and will play matches every day for at least the first week

The Saran Media agency has held on to LaLiga broadcast rights in the Czech Republic and Slovakia from 2021-22 to 2025-26 in the latest five-year agreement signed by the Spanish top flight

TV2 Denmark, the government-owned subscription and free-to-air broadcaster, has added rights to Uefa's Europa League and newly-created third-tier Europa Conference League, while extending its recent LaLiga…

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USA

Pay-television broadcaster beIN will pay a more than 10-per-cent uplift in rights fees for Spanish football’s LaLiga over the course of its new four-season renewal in North America, SportBusiness Media understands, despite the challenging conditions beIN faces in that market.

Spain’s LaLiga has for the first time agreed a revenue-sharing deal for its rights in the UK and Ireland for the 2019-22 cycle. LaLiga will receive a fee from pay-television broadcaster Premier Sports, but the two parties will also share revenues in both territories from LaLiga’s dedicated channel, LaLigaTV, SportBusiness Media understands.

DAZN has sublicensed its rights to Spanish football’s LaLiga in Vietnam to local pay-television broadcaster SCTV from 2019-20 to 2022-23, substantially cutting its losses on the property after postponing plans to launch an OTT service in Southeast Asia. 

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.

The value of broadcast rights to Spanish football’s LaLiga has risen modestly in the Middle East and North Africa, SportBusiness Media understands, with incumbent Qatar-based pay-TV broadcaster beIN Sports agreeing to extend the relationship through to the end of the 2023-24 season.

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

Spain’s Mediapro agency has again acquired LaLiga’s package of live, free-to-air Primera División matches, paying a similar fee in the 2019-22 cycle as it did in 2016-19. The sale of this package to Mediapro – alongside one containing free-to-air rights to two Segunda División matches per match-week – closes LaLiga’s domestic tender for the cycle.

Spain’s Mediapro agency and public broadcaster TVE will likely try again to acquire LaLiga’s two unsold domestic free-to-air rights packages for the 2019-20 to 2021-22 cycle, SportBusiness Media understands.

The expected collapse of Eleven Sports’ UK business has pushed IMG back to square one in its bid to stir up competition in the country and ruined the best-laid plans of multiple mixed martial arts promotions.

Eleven Sports’ decision to break one of the golden rules of UK sports broadcasting – the ‘3pm blackout’ – has created a legal quandary that could result in it being scrapped altogether. Eleve

Interview with Andrea Radrizzani, owner of Eleven Sports, on the reasons behind the broadcaster's decision to break the UK's '3pm' blackout rule

The Mediapro agency has sealed several last-minute deals with IMG and Saran Media across Eastern Europe for rights to Spain’s LaLiga, after cancelling its deal with MP & Silva.