Taiwanese live streaming application 17 has secured a $23m (€20m) investment from the Le Sports Innovation Fund, an investment vehicle operated by Le Sports, part of Chinese internet company LeEco.
The investment will help 17 to expand in China.
The platform has surpassed 10 million downloads within eight months in markets such as Hong Kong, Malaysia and Singapore as well as Taiwan.
In April, Le Sports launched a subscription service for its media platform in mainland China, following a similar initiative in Hong Kong.
Le Sports has reportedly agreed deals with five national football associations – representing England, France, Germany, Italy and Spain – as well as a number of Chinese sporting associations.