![A runner competes during the UTMB World Series Canyons Endurance Runs on April 23, 2022 in Auburn, California (by Kyle Rivas/Getty Images for UTMB World Series)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2022/07/GettyImages-1393406147.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
French media group L’Équipe has acquired rights to global trail running circuit the UTMB World Series.
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