Sports marketing and media firm Van Wagner Sports and Entertainment has agreed a long-term rights partnership with the athletics division of Liberty University in the US.
VWSE will now serve as the exclusive multimedia rights partner of the athletics department and all Liberty Flames varsity sports teams.
The deal also covers the department's corporate sponsorship programme and VWSE will set up a local ‘Liberty University Sponsorships’ operation to handle the management, sales and integration of corporate sponsorship on all levels within multimedia resources.