Liga ACB claims first by harnessing Facebook for game coverage

Liga ACB, the top division of basketball in Spain, has claimed a first for the Spanish sports media market by live streaming a game via social media platform Facebook.

Liga ACB chose a showpiece game for the initiative yesterday (Wednesday) in the shape of the match-up between second-placed Real Madrid and Laboral Kutxa Baskonia, which occupied fourth in the table. Real won the game 93-88.

The game was broadcast via the Liga ACB’s Facebook page, which had around 183,000 followers prior to the event – a statistic that the league said has grown by 40 per cent over the past year.