Liga ACB expands into Iceland with Sport TV deal

Liga ACB, the top division of basketball in Spain, has secured coverage in Iceland for the first time under a new rights deal with broadcaster Sport TV.

The agreement will complete Liga ACB’s presence in Scandinavia after it signed a rights deal in October with OTT video content platform OZ covering Denmark, Norway and Sweden.

Liga ACB coverage is also available in Belgium, Bosnia, Bulgaria, Cyprus, Croatia, Finland, Georgia, Germany, Greece, Ireland, Israel, Italy, Kosovo, Lithuania, Latvia, Monaco, Montenegro, Poland, Romania, Serbia, Slovenia, Spain, Turkey and the UK.

The MP & Silva agency brokered the Icelandic-facing deal on behalf of Liga ACB.