Live broadcast reach doubles for UCI Track World Championships

The International Cycling Union (UCI) and media partner the Infront Sports & Media agency have announced that the 2014 Track World Championships will be broadcast live to more than 100 territories around the world, including for the first time in India and Malaysia.

The 2014 Track World Championships get underway today in Cali, Colombia. Infront and the UCI have licensed international media rights for live, delayed, highlights and news coverage to around 30 media companies, broadcasting on free and pay-television as well as online and mobile platforms.

The number of broadcast partners taking the live signal has been doubled compared to the 2013 edition in Minsk, Belarus. The championships’ HDTV signal will be provided by Colombian commercial broadcaster RCN Television.

Infront and the UCI said sports and entertainment pay-television channel Sony Six and pay-television operator Astro will provide live coverage of the Track World Championships for the first time in India and Malaysia, respectively.

UCI president Brian Cookson said: “Whilst strong results were already achieved in the first year of our partnership, the collaboration with Infront is now realising its full potential. Jointly, we have secured more live broadcast partners than ever before for the UCI Track World Championships, meeting fan demand and establishing a sustainable presence on screens worldwide.”