Union Cycliste Internationale (UCI)
Union Cycliste Internationale president Brian Cookson said it sold its rights to the European Broadcasting Union as the EBU was “the best player in the market to place our events on free-to-air broadcasters across Europe”.
The Union Cycliste Internationale’s long-standing goal of centralising the media rights to the UCI World Tour looks set to be put on the back burner under new president Brian Cookson in favour of more achievable objectives: creating a coherent calendar and improving cycling as a television product.
The Union Cycliste Internationale’s decision to move away from pan-regional deals for its world championship events and appoint the Infront Sports & Media agency to sell the rights on a market-by-market basis appears to be paying off.
Interview with Brian Cookson, president of the Union Cycliste Internationale, on the future of cycling as a media product ahead of next month’s UCI seminar on the reform of the cycling calendar.
Al Jazeera set to buy out MP & Silva from beIN Sports in Asia
Sports-streaming service FloSports has acquired rights in Canada for major events operated by the International Cycling Union (UCI).
Interview with Hugh Roberts, owner of the SweetSpot Group, on retaining its contract to act as event host of the Tour of Britain.
SweetSpot outlines TV plans after renewing Tour of Britain contract for next five years
Tour de France commits early to EBU despite interest from agencies and pay-TV companies