Union Cycliste Internationale (UCI)
Exposure and investment steer UCI away from Infront and back to historic partner
Union Cycliste Internationale president Brian Cookson said it sold its rights to the European Broadcasting Union as the EBU was “the best player in the market to place our events on free-to-air broadcasters across Europe”.
Centralisation takes back seat as UCI focuses on calendar and production
The Union Cycliste Internationale’s long-standing goal of centralising the media rights to the UCI World Tour looks set to be put on the back burner under new president Brian Cookson in favour of more achievable objectives: creating a coherent calendar and improving cycling as a television product.
Infront strategy paying off for UCI championships
The Union Cycliste Internationale’s decision to move away from pan-regional deals for its world championship events and appoint the Infront Sports & Media agency to sell the rights on a market-by-market basis appears to be paying off.
Brian Cookson, president, Union Cycliste Internationale
Interview with Brian Cookson, president of the Union Cycliste Internationale, on the future of cycling as a media product ahead of next month’s UCI seminar on the reform of the cycling calendar.
Al Jazeera set to take control in Asia
Al Jazeera set to buy out MP & Silva from beIN Sports in Asia