Outfront Media Sports, the US marketing and media company that was previously known as CBS Collegiate Sports Properties and operated as part of the CBS network, has extended its multimedia rights deal with the athletics division of Louisiana State University.
The partnership will run from the 2016-17 season until the end of the 2025-26 academic year.
The deal covers television, online, mobile, social media and in-venue display platforms.
The agreement will also grant LSU access to Outfront’s nationwide inventory of out-of-home displays for branding, recruitment and out-of-market communications.
Outfront has been a partner of LSU since 2005.