Esports broadcast and content production company Maincast has secured exclusive rights in Russia and CIS markets, including Ukraine and Georgia, to esports properties operated by ESL and DreamHack.
The three-year deal will run through to February 2023, and covers ESL and DreamHack’s joint Counter-Strike: Global Offensive (CS:GO) tournament circuit, ESL Pro Tour, as well as DreamHack’s DreamLeague and ESL’s Dota 2 tournament circuit.
Maincast has covered numerous events in Dota 2, CS:GO, and other games, surpassing over one million followers on social media. The company has generated over 40 million hours watched on Twitch and 40 million on YouTube in 2019 alone. Its 2019 Dota 2 – The International qualifiers stream was the most-watched globally.
Maincast’s first broadcast as part of this agreement will be during DreamHack Leipzig on January 24-26. It will cover both DreamHack Open and DreamLeague Season 13 — The Leipzig Major.
DreamHack co-chief executive Marcus Lindmark and ESL chief commercial officer Thomas Schmidt said in a joint statement: “Maincast will not only play an important role in delivering DreamHack and ESL content to our existing fans in Russia and CIS over the next three years, but also in attracting new viewers and fans to our premier CS:GO and Dota 2 tournaments as the esports audience continue to grow.”