Massive loss for ITV

Excluding the write-down, ITV reported a profit of £167 million, down 41 per cent on 2007.

As part of its plan to deal with cashflow problems, caused by a four-per-cent fall in net advertising revenues – down to £1.425 billion from £1.489 billion in 2007, ITV is to have talks with the England Football Association, Uefa and Fifa about rescheduling its rights fee payments.

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