Mediapro said that from the 2009-10 season, it will show between two and three matches per week on its wholly-owned GolTV premium football channel, launched last year as a mini-pay channel showing a range of European and Latin American leagues.
One match a week will continue to be offered to free-to-air broadcasters, in accordance with national listed-events legislation. The remaining six or seven matches each week will be offered non-exclusively to pay-per-view operators.
Since 1998-99, one match has been on free-to-air, one match on pay-TV and the remaining eight on pay-per-view.
Mediapro is to launch an auction for the free-to-air rights in the coming weeks. Incumbent rights-holder La Sexta, in which Mediapro holds an indirect stake, and commercial broadcaster Telecinco are expected to bid aggressively.
Mediapro now holds the media rights for 17 of the 20 La Liga clubs, after signing a deal with Valencia two weeks ago. It is expected to seal deals before the start of next season with the remaining three, Atlético de Madrid, Getafe and Real Bétis.