More than 50% of UK football fans used ‘second screen’ while watching Euro 2012

More than half of UK football fans used another digital device while watching the Uefa Euro 2012 national team football tournament on television, according to a study from research company IAB UK commissioned by pay-television broadcaster ESPN.

Fifty-four per cent of the respondents used a digital device during the broadcasts. Of those who used a digital device, 68 per cent used it for information or content related to Euro 2012. Within this group, 39 per cent visited social networking websites, 17 per cent visited related Euro 2012 sites and 16 per cent visited betting websites.

The smartphone was the most popular ‘second screen’ option, used by 28 per cent of respondents, while laptops were in second place with 25 per cent. About one in every 20 people polled for the study used a tablet during the television broadcasts.