The MP & Silva agency agreed a five-year deal with EHF Marketing, the commercial arm of the European Handball Federation, to distribute the rights for the EHF Champions League men’s and women’s competitions in France, the USA and Canada, from 2012-13 to 2016-17.
MP & Silva will market the multi-platform rights to all matches from both competitions, plus the weekly Rewind – The Handball Show highlights show and the Match of the Week programme. The programming will be produced in high definition and will be available with English-language commentary.
As part of the deal, MP & Silva has also acquired the global streaming rights for betting companies.
The agreement is an expansion of an existing relationship between EHF Marketing and the agency, in which MP & Silva distributes rights to the Champions League competitions in Asia.