MP & Silva signs Deluxe deal for NFL coverage

The MP & Silva agency has agreed a content distribution deal for multi-platform digital media company Deluxe Entertainment Services to deliver live coverage of the NFL American football league in territories across Europe.

Under the three-year deal, Deluxe will deliver up to seven NFL regular-season games per week, as well as all playoff matches and the Super Bowl end-of-season showpiece game.

Deluxe will also deliver the NFL Red Zone game-day service as well as other NFL content and media assets for use in highlights packages.

Deluxe will manage and deliver content through its Broadcast Delivery Network software-based delivery platform and will also utilise its MediaCloud IP distribution network to deliver games to broadcasters across Europe.

MP & Silva in March agreed a five-year deal, from 2015 to 2019, to market the NFL’s media rights across 42 European territories.

Damon Garwood, managing director of digital and technology services at MP & Silva, said: “MediaCloud is innovative, reliable, and cost-effective. Ultimately, we believe working with Deluxe will enable us to enhance our clients’ content into new territories whilst creating synergies for our properties.”