MXGP races away with Sina Sports partnership

The Sina Sports division of Chinese internet operator Sina has agreed a content partnership with the Motocross World Championship (MXGP) motorcycling series.

As a digital media partner of MXGP, Sina Sports will offer the Behind the Gate series, which is a 26-minute magazine show that shows race highlights and goes behind-the-scenes at each round of the 2016 Motocross World Championship.

The agreement was brokered by Youthstream, the global rights manager of MXGP. Chinese sports fans will be able to see the first episode of Behind the Gate early next month.