HomeNewsFootballOceania

MyCujoo enhances ties with Oceania Football Confederation

Sports streaming platform MyCujoo has strengthened its partnership with the Oceania Football Confederation by agreeing a two-year deal with the governing body.

The OFC has been streaming content on MyCujoo since 2017 and will now exclusively use the platform to stream all live content and build its direct-to-consumer relationship with players and fans. Players will be a specific focus for MyCujoo, with new features empowering players featured on the platform to claim their digital profile, allowing them to own and share their individual content.

MyCujoo has an ongoing partnership with the Asian Football Confederation and its OFC service will be provided at no cost to consumers.

The platform last week agreed a four-year deal with the Japanese women’s football league to show content from its second- and third-tier competitions until 2022 as well as cup matches from the first-tier in 2019.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.