Japan women’s football takes top-tier league off OTT MyCujoo, shifts focus to second-tier

The Japanese women’s football league will no longer be broadcasting Nadeshiko league Division 1 matches on the free streaming platform MyCujoo, and has, instead, agreed a four-year deal with the platform to show content from the league’s second-tier competition until 2022.

“[The league] have decided to explore other opportunities this season for the League 1 content,” MyCujoo told SportBusiness Media late on Wednesday.

The league live-streamed 75 matches from the Nadeshiko League Division 1 in the 2018 season.

The focus of its partnership with MyCujoo has now shifted to exclusive digital rights to Nadeshiko League Division 2.

The league plans to stream 131 matches from Division 2 in the 2019 season, comprising 90 league matches and 41 cup matches.

The league will also use the MyCujoo platform to exclusively broadcast Division 1 cup matches in 2019 and 43 matches from the third-tier Challenge League.

The Japanese women’s league runs from February to December.

MyCujoo also has a four-year deal to show live coverage of tournaments operated by Beach Soccer.